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Google & MetaAds

Google Ads and Meta Ads campaigns built on accurate conversion tracking, focused landing pages and steady optimization to bring in qualified leads at a lower cost.

  • Lead quality

    Qualified leads, not just clicks

  • Full tracking

    Spend you can measure

  • Lower CPA

    Lower acquisition cost over time

  • ROAS reporting

    Clear monthly reporting

Overview

Google & Meta Ads

Performance figures, response times, and support examples on this page depend on the project. Final targets, coverage, and acceptance criteria are agreed in writing before work begins.

Paid campaigns that pay back

Paid search and social can bring in leads within days, or spend a budget for months with little to show for it. The difference is usually tracking, targeting and the page people land on. We plan, launch and manage Google Ads and Meta Ads campaigns around the leads and sales you want, and we report on cost per lead and return on ad spend rather than clicks.

Tracking comes first

Before spending on ads, we make sure every enquiry, call and purchase is measured correctly with Google Analytics 4, Google Tag Manager and the Meta Conversions API. Accurate data lets each platform optimise towards real results.

Ads and landing pages together

An ad is only as good as the page behind it. We pair campaigns with focused landing pages, built by our web design team, and test headlines, offers and forms to raise conversion rates over time.

Capabilities

What the service covers

  • Google Search and Performance Max

    Campaigns that reach people actively searching for what you sell.

  • Meta Ads for Facebook and Instagram

    Prospecting and retargeting with creative tested against your audience.

  • Conversion tracking

    GA4, Google Tag Manager and the Meta Conversions API set up so every lead is measured.

  • Landing page optimization

    Focused pages and tests that turn more clicks into enquiries.

  • Audiences and retargeting

    Reach past visitors and similar audiences without wasting spend.

  • Reporting and optimization

    Monthly reports on cost per lead and return on ad spend, with clear next steps.

Process

How the work is delivered

  1. 01

    Audit and plan

    Review existing accounts, tracking and goals, then set budget and targets.

  2. 02

    Track and build

    Conversion tracking, audiences, campaigns and landing pages.

  3. 03

    Launch and learn

    Launch, monitor closely and cut wasted spend early.

  4. 04

    Optimize and report

    Test creative, bids and pages, with a report every month.

Successful Stories

What people are saying

Frequently Asked Questions

Frequently
Asked Questions

It depends on your market, competition and goals. During planning we recommend a starting test budget and the results it can realistically support.

Campaigns can generate leads within days of launch. Most accounts need several weeks of data before the platforms optimise efficiently.

Yes. We start with an audit of your campaigns and tracking, then keep what works and fix what does not.

Yes. We write ad copy and produce static creative, and we can work with your existing brand assets and videos.

You do. We work inside accounts registered to your business, so the data and history always stay with you.

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