AI Search Optimization (AEO & GEO)

SEO targets traditional search engine rankings (blue links). AEO (Answer Engine Optimization) optimizes your content to be the direct answer in voice assistants and AI chatbots. GEO (Generative Engine Optimization) specifically targets inclusion in AI-generated search summaries like Google AI Overviews and Perplexity.

Yes. For most sites, organic search remains a core traffic source, and the fundamentals also support AI search: crawlable pages, direct answers, clear entity details and structured data. AEO and GEO work builds on SEO rather than replacing it. We cannot promise rankings or AI citations.

Cost depends on the number of pages and entities in scope, how much structured data and content restructuring they need, and whether you want one-off implementation or ongoing monitoring. We confirm scope, deliverables and price in writing after reviewing your site. We cannot promise rankings or AI citations.

Traditional SEO competes for a ranked position in a list of links. AEO and GEO compete to be the source an AI engine cites when it composes an answer. The mechanics differ: AI systems favour content that answers a question directly and unambiguously, carries clear structure and entity definitions, and can be extracted in a self-contained passage. A page can rank well in classic search and still never be cited, because it buries the answer in narrative.

There is no rank tracker for AI answers in the conventional sense, but it is measurable. We track branded and unbranded prompt sets across ChatGPT, Perplexity, Google AI Overviews, and Claude, recording whether you are cited, how you are described, and which competitors appear alongside you. Repeated at intervals, that gives a defensible trend line. Anyone claiming a precise real-time AI ranking number is overstating what current tooling can do.

Client-side rendering is the most common and most damaging one. Many AI crawlers do not execute JavaScript, so content injected after page load is simply invisible to them — your page appears effectively blank. Server-side rendering or static generation fixes this. Beyond that: missing or inaccurate structured data, answers buried deep in long narrative sections, and inconsistent entity naming across your own site all reduce the likelihood of being cited.

AI systems build a picture of your organisation from many sources, not just your website. Consistent naming, descriptions, and details across your site, structured data, business profiles, and third-party mentions help engines resolve you as a single confident entity. Inconsistency — trading under slightly different names in different places, for example — fragments that picture and makes an engine less likely to cite you with confidence.

Timing depends on the number of pages in scope, the state of your structured data, and how quickly we receive Search Console and CMS access. You receive the timeline and the list of deliverables in the written scope, and template or markup changes are tested on staging before they go live.