UI/UX
Research-led UX and conversion-focused interface design that removes friction from your website and turns more visitors into leads and customers.
Clarity
Clearer user journeys
Conversion
More enquiries from the same traffic
WCAG 2.2 AA
Accessible by default
Design system
Faster to build
Overview
UI/UX
Performance figures, response times, and support examples on this page depend on the project. Final targets, coverage, and acceptance criteria are agreed in writing before work begins.
Design that earns the click
Most websites do not lose visitors because of the traffic they attract. They lose them to friction: unclear navigation, pages that bury the answer, and forms that ask for too much. Our UI/UX design service finds those points and fixes them with research, clear user journeys and interfaces built around one goal: more enquiries and sales.
We work in Figma, from audit to tested prototype, and hand over a design system your developers can build quickly. Or we build it ourselves through our web design service.
What we look at
- Analytics and behaviour: where visitors land, hesitate and leave.
- Key journeys: the path from first visit to enquiry, booking or checkout.
- Content and hierarchy: whether each page answers the visitor's questions in the order they ask them.
- Accessibility: contrast, focus states, labels and readable type for every visitor.
How success is measured
Before any redesign we agree the conversions that matter, such as form submissions, calls, bookings or purchases, and the baseline they start from. After launch we compare against that baseline, so every change is judged by results rather than opinion.
Capabilities
What the service covers
UX audit
A review of analytics, recordings and key pages that ranks every usability issue by its likely effect on conversion.
User journey and funnel mapping
Maps the steps from first visit to enquiry or purchase and removes the ones that add friction.
Wireframes and prototypes
Clickable Figma prototypes that validate layout and flow before any code is written.
Conversion-focused UI design
Clear hierarchy, persuasive calls to action and on-brand components designed around your goals.
Design systems
Reusable components, tokens and guidelines that keep every page consistent and faster to build.
Usability and A/B testing
Tests changes with real users or controlled experiments, then keeps what measurably works.
Process
How the work is delivered
- 01
Research
Analytics review, stakeholder interviews and a competitor scan to understand your users and goals.
- 02
Map and wireframe
User journeys and low-fidelity wireframes for the pages that drive revenue.
- 03
Design and prototype
High-fidelity UI and a clickable Figma prototype, reviewed with you.
- 04
Test and hand over
Usability checks, refinements and a documented design system for development.
Explore published projects
View All Projects
Successful Stories
What people are saying
“He really understands the requirement well and he is brilliant at his work.”
Shweta ShekharFull-Stack Engineer “Awesome experience as usual! Super professional and collaborative.”
Federico GrilFounder, Exoid.ai “Very good job; I recommend.”
V. SmirnovCEO Director, STG Nations “Implement specifications well. Good work, thank you! :)”
iddavProxies That Work
Frequently Asked Questions
Frequently
Asked Questions
A review of your analytics, key journeys, page structure, forms and accessibility, delivered as a prioritised list of issues with recommended fixes.
Yes. You receive the Figma files, the prototype and the components, so your team owns everything.
Yes. Many projects start with the pages that matter most, such as the homepage, a key service page or the checkout.
We agree the conversions that matter and their starting baseline before the redesign, then compare the same measures after launch.
Yes. Our web design team builds designs on WordPress, Next.js or Shopify, or we hand them over to your developers.
Expert Insights
Anatomy of a Hacked WordPress Recovery: 60+ Backdoors, 6,000+ Spam Posts and a 72-Hour Google Delisting
A compromised WordPress site lost 90% of its organic traffic within days. See how the cleanup ran, from quarantine and database repair to delisting and hardening.
WordPress Hero Images: Balance Clarity and Load Time
Choose and test WordPress hero images that explain the page, preserve mobile crops, and balance visual quality with loading performance.
Self-Hosted or Managed WordPress: Who Patched the Latest Core Flaws for You?
Automattic said its platforms were protected before the wp2shell fixes were public, while self-hosted sites carried the most risk. Here is how to tell which one you are.
How to Expose a WordPress Ability to Claude or ChatGPT with the MCP Adapter, Safely
The MCP Adapter lets AI clients call WordPress abilities. Learn how to register one read-only ability, expose it on purpose and check that permissions still apply.