Custom WordPress plugins built to last.
Bespoke plugins and Gutenberg blocks that add exactly the functionality you need, written to WordPress coding standards and documented for the future.
- Founded in 2020
- Founder-led: work directly with the strategist
- Typically replies within 4 hours
- Free, no-obligation discovery call
What is a custom WordPress plugin?
A custom WordPress plugin is code written for your site's specific needs, such as a booking flow, an integration with your CRM or custom content types, instead of a general-purpose plugin from the directory. It keeps that functionality separate from the theme, so it survives redesigns and updates.
Custom plugin or an existing one?
If a well-maintained plugin already does what you need, use it. A custom plugin makes sense when off-the-shelf options are bloated, insecure, missing a key feature, or when you would otherwise chain several plugins together.
Custom code is only an asset if it is maintainable. We follow WordPress coding standards, sanitize and escape data, and document how the plugin works.
When a custom plugin is the right answer
Too many plugins for one job
Several plugins are chained together and break each other on updates.
The feature you need doesn't exist
Your process or integration is specific to your business.
A plugin is slowing the site
A heavy general-purpose plugin loads code on every page for one small feature.
What you get
The exact scope is agreed in writing after the discovery call, so you know what will be delivered before work begins.
- Custom plugin built to WordPress coding standards
- Custom post types, fields and roles
- Gutenberg blocks for editors
- API and WooCommerce integrations
- Security review: nonces, sanitizing and escaping
- Documentation and handover
What affects the price of plugin development
Plugin projects range from a small feature to a full product. These factors decide the budget:
- Complexity of features
- A settings page and shortcode is quicker than custom post types, roles and front-end forms.
- Integrations
- APIs for payments, CRMs or external services add security and failure handling.
- Gutenberg blocks
- Editor blocks need both editing and front-end views built and tested.
- Compatibility
- Supporting multiple themes, multisite or WooCommerce adds testing.
Results from published projects
These figures come from the named case studies and describe those projects; results for your site will depend on its starting point and scope.
Four clear steps
- 01
Discovery call
We define the feature, users and integrations. Free and without obligation.
- 02
Specification
A written specification and fee are agreed before coding.
- 03
Build and test
Development on staging with your theme and plugins installed.
- 04
Deploy and support
Release to your live site with documentation and optional maintenance.
What our
clients say.
He really understands the requirement well and he is brilliant at his work.
WordPress Plugin Development questions
Will a custom plugin break when WordPress updates?
Plugins written to WordPress coding standards and APIs are far less likely to break. We test against new WordPress releases as part of maintenance.
Do I own the plugin code?
Ownership and licensing are agreed in the proposal; for client projects you typically receive the full source code.
Can you fix or extend an existing plugin?
Yes. We can review, fix or extend existing custom plugins, or rebuild them when that is safer.
Do you build custom WordPress themes too?
Yes. We build custom block themes from Figma or XD designs, keeping functionality in plugins so it survives redesigns.