Custom React & Next.js Development

Next.js is a strong choice when you need application-like interfaces, server rendering, and fine control over delivery. WordPress can also be fast and secure when engineered well. The choice should depend on editorial workflow, functionality, team skills, and maintenance—not a blanket performance or security claim.

Absolutely. We pair Next.js with a headless CMS like Sanity, which provides an intuitive visual editor for your content team. They update text, images, and pages in real time — while the frontend stays fast and secure.

Yes — it's one of the best choices available. Server-side rendering means Google receives fully rendered HTML (not empty JavaScript shells), and built-in image optimization, metadata APIs, and structured data support make SEO implementation straightforward.

Next.js renders on the server, so crawlers and AI engines receive complete HTML rather than an empty shell they must execute JavaScript to fill. Plain client-side React frequently produces pages that appear blank to crawlers that do not run JavaScript — a common and quietly severe cause of invisible content. If organic search matters to your project, this difference alone usually decides the choice.

Static generation renders pages at build time and serves them instantly — ideal for content that changes rarely. Server-side rendering builds the page per request, suiting data that must be current. Incremental Static Regeneration sits between them: pages are static but refresh on a schedule or on demand. Most real applications use all three across different routes, and matching the strategy to each route's data volatility is what produces a site that is fast everywhere rather than fast on average.

Often yes, and usually incrementally rather than as a single risky rewrite. A common path is migrating high-value pages first — those where performance and search visibility matter most — while the existing application continues serving everything else. We map URLs and set up redirects before launch to protect accumulated search equity. Whether migration is worth it depends on what is actually costing you: if the issue is a slow back end, a front-end rewrite will not fix it, and we will say so.

For most projects, yes — and it pays for itself quickly on anything that will be maintained beyond a few months. TypeScript catches an entire category of errors at build time rather than in production, and it makes the codebase substantially easier for a future developer to understand and change safely. On very small, short-lived projects the overhead may not be justified, and we will tell you when that is the case.